I Got a Letter from Higbee and Associates. Now What?
You opened an envelope, or more likely an email, and saw a law firm name you did not recognize demanding money for an image on your website.
Copyright protection for WordPress publishers.
Copyright protection for WordPress publishers.
You opened an envelope, or more likely an email, and saw a law firm name you did not recognize demanding money for an image on your website.
The first question most publishers ask when they get a copyright demand letter is this: why did they not just ask me to take it down?
A reverse image search takes a picture and finds other places that picture appears on the web. That is the whole technology. What is complicated is what happens when you do not use it.
If you manage WordPress sites for clients, you have probably already thought about this. One of your clients gets a copyright demand letter over an image their staff uploaded.
When a copyright demand letter arrives, the first question is always the same: where did this image come from, who uploaded it, and did anyone check the license before it went live.
The most common response to a copyright demand letter, after the initial shock, is some version of this: we had no idea that image was protected.
Copyright law is not complicated in its basics. A photograph belongs to the person who took it the moment they take it.
The settlement check was $1,250. The image had been on the site for four months. Nobody remembered uploading it. Nobody remembered where it came from.
Google Images does not tell you whether an image is free to use. It tells you where images are. Those are not the same thing.
The letter does not come from AP. It does not come from Getty. It comes from a law firm you have never heard of, with a case number, a deadline, and a dollar amount.
You know it is happening. You have seen the screenshots in Slack, the images in stories that look like they came straight from a Getty watermarked search result.